Scenario 1: A booming industry

Characterized by low development of the climate change effects and a great development of competence in the industry, the first scenario is named “A Booming Industry”. Competence is critical for the industry. New innovations, meeting customer needs and rapid technological developments create customer value and healthy companies. No major problems from climate change are affecting the oceans and landscapes. The industry attracts more customers who want to take part in nature's gifts. Demographic changes support a broader customer base. Briefly, the industry is booming, and it is possible to see a future where sailing becomes a widespread hobby for entire families.